Barulhos Sinistros
ConsulOn Halloween, we launched the "Sinister Noises" campaign, inviting consumers to trade in their noisy refrigerators for a Consul model with up to 25% off. The flash sale took place in the early hours of November 1st, in anticipation of Black Friday.
With good humor, the campaign played on the nighttime scares caused by old refrigerators — a perfect hook to highlight the benefits of trading in a new Consul.